Search Engine Optimization
5-Star SEO Company Helping Business With
Proven Search Engine Optimization Services
Search Engine Optimization is a service many agencies offer, yet very few actually do it correctly. As an SEO company, Bliss Drive creates full-spectrum SEO campaigns based on in-depth research & planning, backed by real data. We combine the latest technology and proven strategies with proprietary methods to formulate hand-tailored solutions that meet the demands of your business . We’re the catalyst for better, more targeted, highly-qualified traffic that translates into more conversions, more profits, and more return customers.
What is Search Engine Optimization?
Search Engine Optimization (widely known as SEO) involves optimizing the content and structural design of your website. When performed properly, SEO enhances your site’s visibility on search engine result pages when someone searches for a particular keyword or phrase. The objective is to generate an attractive return on investment for your business caused by a higher number of qualified visitors to your web site.
SEO is an Ongoing Management Process
The SEO process is not a one-time exercise. Achieving and maintaining high rankings on major search engines requires the consistent use of innovative and meticulous strategies. If your SEO initiatives stop at some point, your competition will eventually catch up. It’s a continuous battle to achieve top rankings, and other businesses will fight to get ahead of you (even if you’ve already surpassed them in your efforts). Always remember that while it’s difficult to reach the top, it is even more difficult to remain there.
Why Choose Bliss Drive as your SEO Company and Partner?
With over 3 decades of combined SEO experience, we know what works and what doesn’t. What sets us apart from other SEO companies is that we’re in this for the long-run. Rather than make promises we can’t keep, we create a detailed plan, set realistic goals and milestones, and offer complete transparency on our progress. We address every last detail of your SEO campaign to ensure you’re on the right path – from the elementary tasks to the most complex and critical.
We’ve built our reputation as a leading SEO company through consistency, hard work, and exceptional customer service. Our goal – and our passion – is to create a success story for each and every client we work with.
Rank in the First Page
There’s a saying in the Search Engine Optimization (SEO) business: The best place to hide something is on the second page of Google. That’s because if you’re not on page one – and high on the page – your chance of getting found is extremely limited.
The top spot in Google’s search results gets nearly a third of all clicks. The top 3 spots together share more than 61% of all clicks. The top ten spots receive 92% of clicks.
Google Rank vs. Average Traffic Share
SEO is the art of achieving top placement on search engines for organic and paid search. By optimizing your placement, you increase your website’s exposure which translates directly to the number of visitors you’ll receive.
How does SEO work?
Search engines use more than 200 ranking signals to decide which results to show, and in which order. They tweak the algorithm thousands of times each year. If you’re not continually optimizing your site, it can be difficult to improve or maintain your rankings.
SEO is about managing the factors that directly impact traffic to your website. On-page SEO focuses on improving the customer experience on your site while simultaneously making sure your site sends the right ranking signals to the search engines. Off-site SEO is about improving the perception of your site’s popularity, relevancy, and authority. This includes things such as getting high authority sites to link to your content or the placement of content on other sites and platforms to aid in traffic generation.
How to Improve SEO Ranking?
Search engine algorithms are designed to analyze user’s search queries and serve up the most relevant results. The more relevant your website is to the search query, the more likely it is that you’ll be placed in the top results.
Improving your SEO ranking means paying attention to the factors search engines use when determining what defines relevant content. Here are the major ranking signals used by search engines.
A whopping 68% of the clicks coming from Google are from smartphones. For Google’s shopping search section, mobile use accounts for 70%. Since mobile searches make up the majority of clicks, search engines prioritize mobile-optimized sites to provide a better user experience.
Fast Load Speeds
Speed is crucial to customer engagement. If you don’t have a fast loading website, you’ll be punished by the search engines. With retail sites, for example, a one-second delay in site loading impacts mobile conversions by up to 20%.
Search engines evaluate website content for contextual matches to serve the most relevant content based on user search intent. Google’s RankBrain uses Artificial Intelligence (AI) to evaluate keyword matches against queries. It then ranks pages based on matches and historical performance, such as bounce rate (how fast someone bounces back to search results) and dwell time (how long they stay on your page after arriving.
This means it’s important to feature the right keywords and use informative, high-quality content that your visitors will want to read.
With increased concerns over privacy and online safety, search engines are now giving priority to sites that use the Hypertext Transfer Protocol Secure (HTTPS) markup. This allows for encrypted website connections to protect data from being intercepted while being exchanged.
Your Domain Name And Age
When you’re new in business, it can take time for consumers to trust you. It’s the same with search engines. The longer your site has been active, the higher the ranking signal it sends. Also, the closer your site’s name is to the keywords, the better you’ll score.
The number – and quality – of other people linking to your site play a significant role in how search engines rank your site. If high authority websites link to content on your site, it’s a signal that your site provides high-quality content. It also helps you acquire referral traffic from visitors interested in what you have to offer.
It seems so basic that your business Name, Address, and Phone Number (NAP) need to be accurate on your website. It’s surprising how often it’s not accurate. Search engines also look at business listings, review sites, and other links to your site to see if the NAP agrees.41% of SEO companies report that inconsistent Name, Address, and Phone Numbers across the internet is one of the most common ranking issues for businesses.
How much does SEO cost?
In determining how much does SEO cost, there’s no easy answer. You can go online and find companies that will charge you $99 a month of $10,000. Like everything else in life, you get what you pay for.
The best strategy is to determine your needs and goals, then figure out what it takes to get there. There’s a big difference between a one-time SEO audit with DIY recommendations and outsourcing your SEO. To stay competitive, you need ongoing SEO every month.
SEO is not a short-term fix. It won’t make the cash register rings as quickly as a 2-for-1 sale or deep discounts. It takes time to work. It’s best to think of it as a necessary business expense rather than a marketing budget line item.
It also depends on the industry or niche you’re in. If you are in the insurance, lending, mortgage, legal, credit card business, SEO is going to cost you more. The competition for the keywords is fierce. Pay Per Click (PPC) ads for these industries also top the list of the most expensive. You can bet companies in these industries will spend more to be competitive in organic search as well.
What’s the importance of an SEO agency for your business?
As customers go online to research products and services, SEO helps you to rank higher and gain more visibility. SEO means more engagement, traffic, and conversions.
SEO builds trust and credibility for your business. If helps more people to find your business when they are searching. It also improves the user experience when they do click through to your site.
If you’re not actively employing SEO strategies with your website, you’re missing out on the opportunity to convert searchers to customers. Talk to an expert Los Angeles-based SEO agency.
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