What is Local SEO?
Local SEO is a way to optimize this search so it shows up higher in SERP, or Search Engine Results Pages, when the searcher types in terms related to your geographical area. Local SEO allows you to capitalize on your location to give your website a boost in search rankings, which in turn helps you connect with customers in your area, resulting in more website visits and ultimately, more sales.
Local SEO Offers
LOCAL SEO SERVICES OFFER OPPORTUNITY FOR BUSINESS
Depending on your type of business, local SEO services can play a key role in reaching your audience. When your website is optimized for local SEO, it affects how your business listing page displays for users who are geographically located in or around a certain area. It may seem counter-intuitive to focus on a physical location for a digital website, but it’s important to understand that locally targeted SEO may be the key to moving your business to the top of the page.
LOCAL SEO CAN MOVE YOUR BUSINESS UP IN THE RANKINGS
Another way to understand this opportunity is to realize that SEO (Search Engine Optimization) is a way to better connect small businesses with buyers. Those buyers are sitting at a physical location and searching for a product or service.
Local SEO services is a way to optimize this search so it shows up higher in SERP, or Search Engine Results Pages, when the searcher types in terms related to your geographical area. For example, you may rank on page five nationally for “discount cosmetic supplies” but be able to rank on page one for “discount cosmetic supplies Orlando.” The second option displays you in local search results. Local SEO services allow you to capitalize on your location to give your website a boost in search rankings, which in turn helps you connect with customers in your area, resulting in more website visits and ultimately, more sales.
Learn more about how local SEO services can reach the customers in your area.
Benefits & Challenges
BENEFITS AND CHALLENGES OF LOCAL SEO
Businesses sometimes avoid local SEO services as an online strategy because they believe it requires too much work, or that it only works for a limited area of customers. Why would a business want to optimize for Dallas, Texas and also Irving, Texas? Again, it all comes back to your location and the needs of your customers. If your business is a construction company based in Dallas, you’ll probably serve the Irving area as well – and people who live in Both Irving and Dallas will likely use those terms when searching for construction services. Furthermore, local
SEO helps your site show up on Google Maps and local searches on many other platforms which helps increase your overall traffic and drive more sales. In short, it’s key to getting noticed in your immediate and surrounding area.
SEO PAIN POINTS
More often than now, most businesses have a poor understanding of how their website is truly performing on the major search engines. Understanding it all takes a lot more than just reviewing Google analytics. It’s critical to understand the “hows and whys” behind everything, and you don’t want to be left sitting around and wondering why you’re not getting any traffic, or, why your visitors always leave your site without buying or without contacting you. On the other hand, you simply might not be getting enough traffic from search engines at all – a sign that your site isn’t optimized and your online presence is basically non-existent.
Appearing on search engines – especially on the first page – requires several factors to be in place within the structure of your website. Below are some of the most critical factors that can affect how search engines view your site and whether or not they decide to give you placement:
• Having original and relevant content
• Meta descriptions
• Broken links
• Page Titles
• Image names and captions
• Internal and external links
• Local media outreach
• Google “My Business”
• Yelp reviews
These are just a few of the areas where a local SEO services campaign can help your website rank higher on the search engine result pages. You don’t need to change your voice or your brand identity. The only thing required is to make the proper adjustments to your existing site.
So, how does a business get started with local SEO services to achieve improved website rankings and acquire more traffic?
EXPERT HELP FROM AN EXPERT LOCAL SEO COMPANY
Bliss Drive has helped hundreds of local and national businesses just like yours. We’ve seen the same problems time and time again, and continually delivered solutions that result in better traffic, more sales, and larger profits. We’ve helped businesses grow from a few sales a day to a hundred sales a day, and we’ve aided already successful companies in stepping up to the next level when they thought they’d reached their sales ceiling. These kinds of challenges are what we specialize in, and what makes us a reputable choice as your full service local SEO company. We understand that your business is important – and also unique, and our methodologies reflect upon this.
Perhaps you’ve managed to setup your local listing on Google, but business is still slow. Do you have any reviews? Did you start blogging at least weekly about your businesses services or products? If so, is your blog properly optimized and are you sure your articles are targeting (and reaching) the right audience?
BlissDrive offers a complete and extremely thorough analysis to identify exactly why your not receiving the traffic you need. And if you have plenty of traffic but aren’t making sales, we can determine why your visitors aren’t converting into customers, and then make recommendations to help in solving those issues. We’re a local SEO agency that focuses on identifying opportunities to improve your organic traffic and create a user experience that improves your ROI. We’re not here to perform work that doesn’t help.
Local SEO work is about strategy, and understanding the nuance of how small changes can make a huge impact.
Keys to Successful SEO
SEO SERVICES THAT GET RESULTS
It’s important that your local SEO strategy is targeted towards your unique business goals. These tactics should be part of your marketing plan, and integrate what’s needed to make your business a success. As part of your successful SEO plan, Bliss Drive’s experts will walk you through the process to understand different keys to success, why they’re so important, how they can be implemented, and what can be expected.
LOCAL SEO SERVICES: KEYWORD RESEARCH AND TARGETING
Keywords are an integral part (arguably one of the most important) of your local SEO campaign. They\\re much more than just simple terms consisting of short and long phrases. The phrases may have variants in tense, plurality, local phrasing, and geography. Keywords also have different levels of search frequency, as well as levels of difficulty to rank on. Furthermore, there is a lot of research that is required to be sure your choosing and using the proper keywords for your business, otherwise your efforts are futile. Experts can help you select the keywords with the best probabilities for not only increasing your web traffic, but for increasing qualified traffic – meaning traffic from people who are actively looking for exactly what your business has to offer.
Website structure is more than a simple layout. Your underlying web structure, such as your XML format and how your site is coded are what allow search engines and accessibility software to read and understand your site. Your visual structure dictates how customers experience your website, but has very little effect on your search engine rankings. If your site isn’t properly structured, you’ll have a hard time getting listed on search engines, and depending on the problems with your site, some may even blacklist your site from appearing at all.
Just because you aren’t seeing an error doesn’t mean your customers aren’t. Your website needs to be fixed if there are broken links, 404 errors, broken strings of code, non-functional features, 302 redirects, and more. You will also want to audit your site for duplicate content and overall usability. For example, have you tested your site on a mobile browser? Have you checked it on both iPhone and Android phones? Both android and apple tablets? Have you tested it on all of these with various browsers like Safari, Opera, Chrome, Internet Explorer, Firefox, and others to ensure your visitors are seeing what you intend them to see?
Fresh Copy and Content
If you don’t update your website with fresh content, it’s likely the search engines will not choose to update your rankings. The addition of new content is key to your local SEO strategy. Is there a yearly festival or celebration in your town that’s somehow related to your products or business? If so, writing about that would be one way to create more content. If you offer services, having a blog to add content once or twice a week will make a huge difference in the long run. If you’re selling products, continually expand on those product’s descriptions and information by writing original content that varies from the manufacturer descriptions. This is how a reputable local SEO company will achieve improved rankings which developing your reputation as an authority in your industry.
Outreach and Link Building
Your website doesn’t exist in a vacuum. This is why you need a team to conduct regular outreach for expert thought leadership, as well as the creation of new inbound and outbound links. In addition to increasing your page authority and domain authority (the “status” of your website), these links will also help drive qualified traffic to your page. A great way to increase your links is through targeted outreach to local media and industry allies. Improve your local SEO by connecting with your community through local blogs and happenings too. Any publicity is good publicity, and the best SEO agencies know that this is what works for developing solid local rankings.
Do it All Again
Wait, what? That’s right; once you’ve optimized everything – it’s time to repeat. The online marketplace is ever-changing with new competitors, new search engine algorithms, and new technology. Optimizing your website is an ongoing process. If you’re ahead and suddenly stop doing your SEO work, your competitors will catch up and surpass you, causing you to lose traffic to them. If you want to get ahead and stay there, you need to understand that local SEO is something that always needs to be performed. Even if it’s not a very intensive campaign, it needs to be done and it needs to be done right.